Kansas State University receives CASE award for video news service
Monday, June 15, 2015
MANHATTAN — Kansas State University's Division of Communications and Marketing has received a Silver Circle of Excellence Award from the Council for Advancement and Support of Education, or CASE, for its video news service.
Based in Washington, D.C., CASE's international awards program recognizes outstanding work in advancement services, alumni relations, communications, fundraising and marketing as judged by peer professionals at schools, colleges and universities, as well as by professionals from outside education organizations.
More than 3,200 entries were considered for awards in the 2015 program. Winners were selected based on a number of factors, including overall quality, innovation, use of resources and the influence on the institution or its external and internal communities.
"What began as a pilot program exploring new, innovative strategies to expand media coverage and overall exposure for the university has resulted in tremendous success as evidenced by this recognition," said Jeff Morris, Kansas State University vice president for communications and marketing. "The benefits of providing greater awareness for the many accomplishments at K-State will assist the university in becoming a Top 50 public research university by 2025."
The video news service complements the university's print and social media strategies by providing an additional tool to increase awareness of the university in the televised news market, while also helping leaner broadcast staffs produce stories without leaving their studios. Launched in June 2013, the service now distributes three to four video news stories a week – which include scripting, interviews and b-roll footage – electronically to more than 700 television stations nationwide.
"In the last two years, a story about Kansas State University has aired at least once in every state, and on average each story plays on at least five newscasts," said Lindsey Elliott, news production specialist in the Division of Communications and Marketing and manager of the service. "In total, stories about the university's research, featuring our experts, have aired on more than 2,600 newscasts across the country."
CASE is one of the largest international associations of education institutions, and serves more than 3,600 universities, colleges, schools and related organizations in more than 80 countries.
