Communications toolkit

The K-State 105 initiative is stronger when everyone involved is sharing the same message.

K-State 105 communications and marketing materials follow the strategy and guidelines of the Kansas State University brand guide. We want to demonstrate our collective impact as an institution and support Kansas State University's efforts to communicate as One K-State.

Explore additional guidelines below that are specific to the K-State 105 initiative. Use these tools in your K-State 105 creative efforts and help us tell the story of K-State 105.

Questions? Contact Jennifer Tidball, K-State 105 communications director, at jtidball@k-state.edu.

K-State 105 boilerplate message

The following boilerplate message should be used in all K-State 105 stories, news releases or other communications.

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K-State 105 is Kansas State University's answer to the call for a comprehensive economic growth and advancement solution for Kansas. The initiative leverages the statewide K-State Research and Extension network to deliver the full breadth of the university's collective knowledge and solution-driven innovation to every Kansan, right where they live and work. Additionally, K-State 105 forges the connections and partnerships that create access to additional expertise within other state institutions and agencies, nonprofits and organizations — all part of an effort to build additional capacities and strengths in each of the 105 counties in the state. Learn more at k-state.edu/105.

K-State 105 funding acknowledgment

All promotional materials — including flyers, handouts and other materials — for K-State 105-funded projects should include the following funding acknowledgment. This helps Kansans make the connection to the work that K-State 105 is doing across the state.

K-State 105 funding acknowlegment:

This project has received funding and support from K-State 105, Kansas State University's economic growth and advancement initiative for all 105 counties in Kansas. Learn more at k-state.edu/105.

K-State 105 wordmark/logo

Use the main Kansas State University wordmark for all K-State 105 marketing materials.

To support Kansas State University's efforts to communicate as One K-State and to demonstrate our collective impact as an institution, we do not use separate K-State 105 wordmarks or logos.

If you need the Kansas State University wordmark file, contact Jennifer Tidball at jtidball@k-state.edu. The wordmark is available in multiple versions, colors and file formats to fit the intended use.

Talking points

Social media

Whenever you post original content in support of the K-State 105 initiative, make sure to use the following hashtag: #KState105

We are primarily using the #KState105 hashtag to amplify the initiative on social media. To support the university's efforts to communicate as One K-State, we have not created separate social media accounts specifically for the K-State 105 initiative.

As an additional option for social media engagement, you also can tag the following Kansas State University accounts:

General Kansas State University accounts:
Facebook: @KState
Instagram: @kansasstateuniversity
LinkedIn: linkedin.com/school/kansas-state-university
X: @KState

K-State Office of Engagement:
Facebook: @KStateEngagement
X: @kstateengage

News releases, stories and other communications

When you have a K-State 105 story — whether a news release or other communication — contact Jennifer Tidball at jtidball@k-state.edu to determine next steps. We can work with your communications contacts to make sure our messages are aligned. By working together, we can develop an editorial calendar that maximizes attention and awareness for all organizations involved.

Make sure to include the boilerplate message in all K-State 105 stories, news releases or other communications.

Media coverage and inquiries

It's always great to see K-State 105 in the news! We want to make sure that our K-State 105 messages in media outlets are clear and consistent so people understand the important work that K-State 105 is doing across the state.

Please contact Jennifer Tidball at jtidball@k-state.edu in the following instances:

You are contacted by a reporter who is interested in covering a K-State 105 story or funded project.
You want to pitch a K-State 105 story to a reporter or media outlet.

We can work together to determine next steps, develop talking points and create the best way to share the story in the news.

Print materials and handouts

All promotional print materials — including flyers, handouts and other materials — for K-State 105-funded projects should include the K-State 105 funding acknowledgment. (See above.) This helps Kansans make the connection to the work that K-State 105 is doing across the state.

Attending an event and want to help spread the word about K-State 105? Download some of our marketing materials as PDF documents and print them.

We will continue to upload marketing materials as they are created.

With enough advance notice, you also can get printed materials by contacting Jennifer Tidball at jtidball@k-state.edu.

Materials

K-State 105 handout (PDF)
K-State 105 palm card (PDF)
K-State 105 partnership: July-December 2023 (PDF)

If you are unable to access the documents and require an alternative format, please email jtidball@k-state.edu.