Division of Academic Success and Student Affairs

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Strategic Plan
Enhance Student Recruitment and Retention

Enhance Student Recruitment and Retention

Recruitment and retention is a high priority of the university's Next-Gen Strategic Plan. DASSA is dedicated to being a key contributor to this effort.

Goals

Improve event offerings for prospective student sub-populations in collaboration with enrollment management

Housing and Dining and K-State Student Union is a hub for all camps and conferences at K-State to increase conference revenue

Strategies/Initiatives	Outcome Measure/Metric
Develop process and systems to utilize Housing and Dining and K-State Student Union as a hub for all camps and conferences at K-State beginning during Fall '26 and expanding yearly. Increase net conference revenue by 100% from 2023 baseline by 2027.	By Fall '26, a clear process and system will be created, implemente, and communicated. Increase revenue by 100% by 2027.

In alignment with Strategic Enrollment Plan, develop and enhance cross functional and cross college/unit teams focused on retention and outreach including strategic student communication

Strategies/Initiatives	Outcome Measure/Metric
Hire Director of Retention and Persistence to coordinate and lead intentional campus-wide retention efforts by Fall 2024. By Spring 2025, develop collaborative teams/committees across colleges and DASSA units to research barriers inhibiting student retention across our campuses.	Position posted and filled by Fall 2024. By Spring 2025, teams/committees across colleges and units within DASSA are meeting and have indicated next steps to address and remove barriers and engage in proactive outreach to students in an effort to raise retention rates by 5% by 2030.
Develop a comprehensive and student-centered website, focused on student success resources.	By Fall of 2025, develop and publish a comprehensive, easy to navigate, student-centered website, that is focused on student success resources.
In collaboration with campus community, create a communication plan that appropriately segments student audiences and delivery modalities which accounts for student development theory and academic calendar to increase awareness and usage of key retention resources.	Determine best types of communication to reach students at time of need. By Fall 2026, create various sets of communication plans: social media, Navigate, email, text prompts, calendar events, K-State Today.

Utilize K-State Student Success Playbook guidance for improving advising, student communications, and student success pathways