Maximizing your message reach.
You have options for sharing announcements, events or stories. The best strategy depends on your message and audience.
Preparing your strategy
- Work with your college or office communication lead.
- Identify your audience.
- Make a plan with goals, tactics and timelines.
- When making requests, give as much lead time as possible.
- Utilize channels you own including your website.
Crafting your message
- Follow the university style and brand guidelines.
- Include the what, where, when, who, why and how.
- Speak to your audience. Avoid university jargon.
- K.I.S.S. Keep it short and simple.
- Provide a call to action.
- Make sure the message is approved by the right people.
Campus media and channels:
Review the details to see which channels are suitable for your message. Keep in mind each channel may have its own guidelines and processes.