Bachelor's Degree in Advertising & Public Relations

The 120 credit hour undergraduate degree in advertising and public relations (Ad & PR)  prepares students to influence and inform key audiences and publics through promotional and public image communications strategies.

• Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations and reputation management.
•  Hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media. 
• Ad & PR students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, corporate social responsibility coordinators, publicists, social media managers, copywriters and more.  

In addition to the 60 credit hours listed below, each student is required to complete K-State Core requirements and requirements for their choice of Bachelor of Arts or Bachelor of Science degree, adding up to a total of 120 credit hours.