Sources: Pat Bosco, 785-532-6237, bosco@k-state.edu;
and Tyler Traxson, 785-532-3152, ttraxson@k-state.edu
Web site: http://www.youtube.com/watch?v=D61_Yalg-aU
Note to editor: Derrik Wiggins is a 2008 graduate of Olathe North High School.
News release prepared by: Katie Mayes, 785-532-6415, kmayes@k-state.edu

Wednesday, Dec. 23, 2009

K-STATE WINS INTERNATIONAL AWARD FOR NEW RECRUITMENT VIDEO

MANHATTAN -- A new recruitment video inviting potential Kansas State University students to come be part of the best university experience in the nation has won an Ava Platinum Award.

The award is given by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand production, marketing, communication, advertising, public relations and freelance professionals.

The video shows the benefits of a K-State education and highlights academics, athletics, campus organizations, recreation and the arts at K-State.

"The new K-State recruiting video is a home run," said Pat Bosco, K-State vice president for student life and dean of students. "It captures the very essence of our school and was created, written and produced by K-Staters, including current students. The focus group feedback from prospective students and parents has been off the charts, so I'm not surprised that it has been cited as one of the best."

The video is available on K-State's YouTube channel at:
http://www.youtube.com/watch?v=D61_Yalg-aU or at http://consider.k-state.edu/videos/videos/intro.htm

Tyler Traxson, the recruitment video's director and associate producer with K-State's Educational Communications Center, said the video was a collaborative effort.

"It's an honor for the project to be recognized," Traxson said. "It was a major project with a crucial deadline and I relied on a number of my colleagues at the Educational Communications Center and student crew members to help with feedback and support for the project."

The award competition is judged by senior-level professionals. The competition offers several video categories, including public service announcements, corporate image videos, health care related videos, animation, commercials and recruitment videos. Entries come from all over the world and are judged for their overall quality, creativity and resourcefulness.

Besides Traxson, staff from the Educational Communications Center who worked on the project include Tracy Gibson, broadcast engineer; Cindy Jeffrey, producer/director; Chris Jordan, administrative assistant and cameraman; and Mary Molina, associate producer/director.

Several K-State students also were involved in the video, performing tasks such as acting, camera work, producing and writing. The students include: Aaron Engelman, junior in mass communications, Benedict; Christy Chase, senior in mass communications, Leonardville; Seth Chandler, senior in social sciences and mass communications, and John Grice, sophomore in political science, both from Manhattan; Derrik Wiggins, sophomore in arts and sciences-open option, Olathe; Whitney Noe, senior in mass communications, St. Paul; Stephanie Larson, sophomore in elementary education, Shawnee; and David Kaufman, junior in mass communications, Topeka.