K-State creative projects earn three international CASE Circle of Excellence awards
Wednesday, June 28, 2023
MANHATTAN — Kansas State University creative work has again received prestigious international acclaim. The Council for Advancement and Support of Education, or CASE, has recognized K-State projects with three 2023 Circle of Excellence awards: two silver awards and one bronze award.
The work honored was created by the university's Division of Communications and Marketing and the KSU Foundation. The three K-State Circle of Excellence awards were among the 521 winners selected from 4,021 global entries in 2023.
CASE is an international association of educational institutions. The Circle of Excellence Awards are international awards that showcase outstanding work in advancement services, alumni relations, communications, fundraising and marketing at colleges, universities, independent schools and affiliated nonprofits around the world.
The Division of Communications and Marketing earned a silver Circle of Excellence award in the video/commercials category for the "Come see what's next" institutional spot and a bronze Circle of Excellence award in the design/invitations category for the "We're bringing the purple" postcards.
The "Come see what's next" institutional spot received a silver Circle of Excellence award in the video/commercials category.
"Come see what's next" was a 30-second broadcast spot that was produced as part of an ongoing brand campaign based on the idea of expectancy. The commercial concept builds excitement, keeps the audience engaged and closes with an invitation to "Come see what's next." Judges said they especially "loved the technique of cutting to the next scene before revealing the outcome, which created an exciting and engaging viewing experience."
The "We're bringing the purple" postcard package earned a bronze Circle of Excellence award in the design/invitations category.
"We're bringing the purple" postcards invited high school students to two different local events promoting K-State in Wichita and Kansas City. Judges praised the work as "a great example of 'less is more'" and said the postcards "would stand out over the hordes of smiling student photos."
"These projects are just two examples of the high-quality and collaborative work that our Division of Communications and Marketing team produces to show the rest of the world that K-State is a great place to be," said Ashley Bourne, K-State interim vice president for communications and marketing. "To be recognized with two Circle of Excellence awards in the same year is the caliber of excellence that belongs to a next-generation land-grant university. I'm thrilled that our team has received this kind of recognition on the international stage."
The KSU Foundation received a silver Circle of Excellence award in the communications/storytelling category for "All in for K-State 2022."
"All in for K-State 2022" received a silver Circle of Excellence award in the communications/storytelling category.
"All in for K-State 2022" included articles, videos, social media posts/graphics and emails about students facing mental health challenges and helped raise more than $600,00 on the annual K-State day of giving. Judges said it was "a beautifully executed submission that speaks directly to student population and alumni at large."
"We are incredibly proud to be honored for our storytelling efforts," said Susan Berhow, KSU Foundation vice president of communications and marketing. "This was an important story to tell, and this award honors the work of many teams at the KSU Foundation, photographers Luke Townsend and David Mayes, as well as our partners at K-State Counseling and Psychological Services, the Morrison Family Center for Student Well-Being and Lafene Health Center. We thank all the K-State students, faculty and staff who shared their stories and the donors who helped increase access to mental health services at K-State."
