Kansas State University

Enrollment management work recognized in national advertising competition

Submitted by Communications and Marketing

Kansas State University's Division of Communications and Marketing recently earned two advertising awards for student recruitment marketing efforts in the annual Educational Advertising Awards competition.

A gold award was earned for the undergraduate admissions viewbook in the student viewbook category. The viewbook, created in partnership with the Office of Recruitment and Admissions, serves as an important piece within the university's recruitment collateral package, offering future students an opportunity to explore academics, student life and traditions through beautiful photography, design and writing.

K-State also earned a bronze award in the integrated marketing campaign category for the Don't Make the World Wait brand campaign. Working in partnership with Milwaukee-based brand agency BVK, as well as representatives from all university campuses, Communications and Marketing led the development of a strategic, universitywide, values-based brand campaign. The campaign directly supports the university's strategic enrollment management initiative to create a more unified brand and messaging strategy and is integrated across all units and campuses.

"We are incredibly honored to have these projects recognized nationally for their excellence, especially during these extraordinary times," said Ashley Martin, assistant vice president for communications and marketing. "These awards truly exemplify how the university's marketing efforts are elevated to new heights through universitywide collaboration and participation."

Educational Advertising Awards is the largest educational advertising competition in the country. K-State competed against more than 300 other colleges, universities and secondary schools in earning these awards. Both the viewbook and the Don't Make the World Wait campaign were also recognized by the District VI Council for Advancement and Support of Education, or CASE, for creative excellence.